Win Sponsors™ is a training program teaching the science of sponsorship acquisition. Sponsorships have proven to be an effective funding method for events, influencers, nonprofits, authors, and entrepreneurs. Many companies view sponsorships as a valuable part of their business strategy. It provides opportunities for increased brand awareness, sampling, and customer cultivation. As the planners, influencers and fundraisers, it is critical that you understand the rules to building partnerships and increasing your sponsor dollars through mutually beneficial solutions. Win Sponsors™ will teach you key steps to securing corporate funding.
We have several services available to assist you with sponsorship acquisition.
Learn how to acquire sponsors for your events from a proven professional. Deona Smith has been on both sides of THE ASK as an event coordinator and a corporate relations director who cut the checks. She has successfully negotiated sponsorships with Wal-Mart, Anheuser-Busch, Southwest Airlines, the National Guard, Lowe’s Home Improvement, State Farm and many others. Here are some of the things you’ll learn.
– A clear understanding of how sponsorships work
– How to identify good sponsors for your event
– How to prepare a professional, eye-catching sponsorship proposal
– How to pitch your event or business
– How to service the sponsor
– What you’re currently doing wrong
Register below for this informative session.
With more than 15 years of experience, Deona Smith is a seasoned sponsorship professional. She spent 10 years in the brewing industry where she was the director of community relations; approving sponsorship requests and building relationships. After leaving the beer business, Deona created the Sister Summit Foundation where she found herself on the other side of the ask. While directing Sister Summit, she secured partnerships with large and small corporations like Wal-Mart, State Farm, Southwest Airlines, and others. Through the years, she has shared her winning strategies of securing and servicing sponsors. Now, she’s training organizations and individuals around the country to make corporate connections.
Deona is the president of the Lucian Belle Company, a marketing, training, and event management business. She is also the founder and director of Sister Summit, an organization formed to empower women and girls. Sister Summit produces expos, conferences and workshops that provide education and inspiration in the areas of personal and professional development.
Before that, Deona spent several years as a marketing administrator in the brewing industry in Washington, D.C., working with Beer Institute and providing regulatory marketing oversight for the likes of Heineken, Miller, Coors and Anheuser-Busch. Later she served as director of community relations for the Charleston, SC area’s Anheuser-Busch distributor, where she handled media relations, community outreach, corporate communications, and charitable giving.
She has received numerous honors including being named by Charlie Magazine as “One to Watch” in the South Carolina Lowcountry, the MOJA Arts Festival’s Rising Star Award and the Epicurean Club’s Entrepreneur of the Year. Deona has served on many boards including the SC Women’s Business Center and Charleston Metro Chamber of Commerce. She is also a former board member of Art Forms and Theatre Concepts, the outreach committee for TEDx Charleston, and the Junior League.